Great marketers steal. If there is any brand you should steal email marketing tactics from -- it's Airbnb. They use it to perfection to acquire users and retain them. Steal these 7 emails 🧵↗

Last fall I bought a 4-plex in Nampa (a suburb of Boise) to turn into an airbnb with the help of 2 friends. Each unit is ~900 sq ft (2 bed, 1.5 bath). Purchase price: $339,000. We had to pay cash because it was in such poor condition. Here's a thread about how it all went:↗

How Airbnb, DoorDash, Uber, Instacart and Caviar onboarded new supply (Thread) Airbnb: “For every new listing we brought onboard, we went through a 12-point checklist (e.g. number of pictures, length of title, etc), so that every listing that went live had a minimum standard..."↗

Thread: The best consumer marketplaces end up supply-constrained, because they tap into an incredible amount of demand. For instance, Airbnb, Lyft, and Uber have seemingly infinite demand since the product/market fit is so strong--and this demand puts pressure on supply.↗

The current generation of marketplace startups has been incredibly successful. Airbnb, Lime, Uber, Lyft, Instacart, etc. I've been doing a broad survey of the best writing on this topic and wanted to share my list of 20 best links I've seen.↗