My favourite landing page formula: 1/ Explain the value you provide (title) 2/ Explain how you'll create it (subtitle) 3/ Let the user visualise it (image) 4/ Make it believable (social proof) 5/ Make taking the next step easy (CTA) https://t.co/oo8LjifST0
👋🌊 [new thing] - What gets a tweet get retweeted? I love studying narrative & storytelling - so I spent > 20 hours digging through Twitter building an index of popular tweets Here's 10 categories of tweets that got traction, with a few examples of each:
Communities are a focal point of cohort-based courses (CBCs). You can't just have a start and end date, and expect students to finish. You NEED community. So how is community building different for CBCs vs other products? What are challenges unique to courses? Read on
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