1/ The first 18 months of a startup: After starting my 2nd company in 2019, I decided I would write down useful lessons I learned or re-learned along the way. Some were hard-earned & others required steady focus. A thread that I hope may help other founders starting out 👇↗

What do Airbnb, Facebook, Spotify, Hubspot, and Slack all have in common? They all have a North Star Metric that influences their long-term growth. This means the one metric that all business units focus on. Here's the breakdown 🧵↗