My favourite formula for writing “features & benefits”
1/ Write down the feature
2/ Ask, “so what?” to find the benefit
3/ Contrast the *old way* with your *new way*↗
My favourite landing page formula:
1/ Explain the value you provide (title)
2/ Explain how you'll create it (subtitle)
3/ Let the user visualise it (image)
4/ Make it believable (social proof)
5/ Make taking the next step easy (CTA)↗
