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How to make winning Facebook image ads (short training): This a braindump from an internal static ads training I hosted today for our team - so I’m sharing it here… Rule #1 - Stop doing what everyone else is What most marketers’ statics have: ❌ Pretty design ❌ Weak (or worse,…↗

Bad copywriting: • Here's my product • Here's what it does • Here's what's so good about it Good copywriting: • Here's your problem • Here's the benefit of solving it • Here's why what you've tried has failed • And by the way here's a product that will help you solve it↗

The highest-paid copywriter in history: Gary Halbert. His legendary sales letters generated over $1,000,000,000 in revenue. And in one of his very last letters, he shared 12 time-tested strategies for writing better copy, faster. Here's a breakdown of each one:↗