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When i think of best in class B2B thought leadership, two brands that come to mind are @a16z and @Drift. Both companies have strong positions. For Andreessen it's software eating the world, for Drift, it's conversational marketing. Bot have firmly planted a stake in the ground.↗

·@JHTScherck·Dec 5, 2019·essay·a16z·b2b·drift·marketing