The most important component of writing clearly is simply to have high standards for clarity. Then if you write something unclear, you notice, and ask: what did I mean to say? You can just keep doing this over and over. And if you have high standards for clarity, you will.↗

Checklist for online writing: • Remove every unnecessary word • Focus on clarity, not cleverness • If a sentence bores your reader, delete it • Make your reader smarter • Treat every word like it’s on trial for its life • Write like you’re talking to a friend at a bar↗