"GTM iS EaSY" GTM: > turn off open tracking > no link in the first email, ever > never send from your root domain > verify emails at send, not at import > 30 sends a day per mailbox, no more > plain text, no images, no tracking pixels > score positive replies, not total replies…↗

Look at this kids face. He was making $500K per cold email sent. Earned $10M+ profit in the first year of his business. Sold it and "retired". Here's what his business was and how he built it: (this is my story) 👇↗

The perfect cold email doesn't exi-↗

This tweet hasn't sat well with me. It could be discouraging and, frankly, comes off as condescending. Sorry. I'm a pro at struggling with pride and need to do better. What does a good cold email looks like? I decided to break down my now friend @david_perell's pitch from 2017..↗