Buying a camera on AOL/“the Web” in the 1990s.↗

so much happens behind the scenes of your favorite ecommerce experiences, this is just the tip of the iceberg↗

Last week @theSamParr shared Gymshark's financials. They're very impressive, but what stood out the most to me was the £53m cash pile. How could a bootstrapped eComm company w/ rapid growth have this much cash? Answer: a negative cash conversion cycle. Here's how it works 👇↗