This tweet hasn't sat well with me. It could be discouraging and, frankly, comes off as condescending. Sorry. I'm a pro at struggling with pride and need to do better. What does a good cold email looks like? I decided to break down my now friend @david_perell's pitch from 2017.…↗

When buying a business, you want actual cash flows to tie to the reported financials of the company. If the actual flows of cash differ materially from the reported numbers, you'll want to dig in. One exercise to evaluate this uses a tool called a 'cash proof template'↗