On 5/29/13 (my birthday!), I filed to incorporate Palo Alto Delivery Inc., later renamed DoorDash Inc. It's mostly not my story to tell. But I'll share a bit today about how it started. My goal is to give aspiring entrepreneurs a window into one founding story.↗

What was the single best podcast episode you listened to this year?↗

My favourite landing page formula: 1/ Explain the value you provide (title) 2/ Explain how you'll create it (subtitle) 3/ Let the user visualise it (image) 4/ Make it believable (social proof) 5/ Make taking the next step easy (CTA) https://t.co/oo8LjifST0↗

It’s crazy how few people understand basic startup equity but are faced with major career decisions based on these concepts.↗

👋🌊 [new thing] - What gets a tweet get retweeted? I love studying narrative & storytelling - so I spent > 20 hours digging through Twitter building an index of popular tweets Here's 10 categories of tweets that got traction, with a few examples of each:↗

The path for Synthesis opened up six years ago when Elon Musk walked into parent-teacher conference night… Buckle up. It’s story time 🚀 👇🏼👇🏼👇🏼↗

@jonbma My take: calm went after sleep (problem for everyone). Headspace went after meditation (aspiration for some). Calm went after easier and bigger pain point.↗

Communities are a focal point of cohort-based courses (CBCs). You can't just have a start and end date, and expect students to finish. You NEED community. So how is community building different for CBCs vs other products? What are challenges unique to courses? Read on↗

📚Founders exploring building a community: I wrote The Community Playbook Cheat Sheet to complement @flybridge's Community Playbook + to help you get your cos community started! Cheat sheet includes 💬Q&A ✅Check-list 📝Notes + additional resources https://t.co/J1FqWKRg2K↗