@jonbma My take: calm went after sleep (problem for everyone). Headspace went after meditation (aspiration for some). Calm went after easier and bigger pain point.↗
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One of the requests I got after I published the Hierarchy of Marketplaces (medium.com/@sarahtavel/th…) is to share the audio voiceover of the slides. Here is the voiceover for Level 1 - lmk what you think about the format. If useful, I'll do Level 2 and 3.↗