An influencer is incentivized by attention, so their content must be optimized to be consumed and forgotten (cheap dopamine). A personal brand is incentivized by money, so their content must be optimized to move you down their sales funnel. An artisan is incentivized by the sat…↗

The ultimate goal is getting paid to be yourself. To solve problems you can't help but solve. To study what you can't pull yourself away from. To eliminate any work that does not challenge you creatively.↗

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