x.com/i/article/2016…↗

I built the $50M company that forever changed YouTube. It's called Jubilee and it's clocked 5 BILLION views and 9M subs on YT. 100's of channels have copied us, and MrBeast tried to poach half my team. How much $$$$ it makes, how we constantly go viral, and how I built it 👇🧵↗

The GTM motions of 30 B2B startups, then and now↗

I built communities that created 83m new customers in 2020 with this marketing framework I'm curious your thoughts A startup marketing manifesto:↗

How to build an audience using a content flywheel (how people like @SahilBloom, @JamesClear and @jackbutcher build massive attention & audiences) 👇 👇 👇↗

A thread of my biggest surprises and takeaways from researching successful early B2B growth strategy Read on 👇↗

How to design a product that can grow itself 10x in year:↗

One of the best resources for marketing: look at what the "scammy" marketers do. These people may or may not be unethical (selling shit products, lying). Some are, some aren't. But they're often categorized as scammy. And copy their tactics. But with legit, great products↗

Thread: “Fake it til you make it” is a key strategy for overcoming the chicken-and-egg problem of starting a new marketplace, popularized by companies like Uber and Yelp. The idea is to bootstrap one side of the marketplace inorganically in order to attract the other side.↗