one thing that hasn't changed is there are still a bunch of companies telling you how to build software and like always they don't lead with their products. it's all thought leadership on software factories or whatever the term of the week is make something a lot of people love…↗

When i think of best in class B2B thought leadership, two brands that come to mind are @a16z and @Drift. Both companies have strong positions. For Andreessen it's software eating the world, for Drift, it's conversational marketing. Bot have firmly planted a stake in the ground.↗