On 5/29/13 (my birthday!), I filed to incorporate Palo Alto Delivery Inc., later renamed DoorDash Inc. It's mostly not my story to tell. But I'll share a bit today about how it started. My goal is to give aspiring entrepreneurs a window into one founding story.↗

What's an interesting cash flowing public company that could be supercharged if I could get a hold of it and help revamp its technology and go to market?↗

A pizza delivery driver turned a $1,000 investment into a $1.45 billion clothing empire. The best part? He did it without ever owning a retail store. Time for a thread 👇👇👇↗

My favourite landing page formula: 1/ Explain the value you provide (title) 2/ Explain how you'll create it (subtitle) 3/ Let the user visualise it (image) 4/ Make it believable (social proof) 5/ Make taking the next step easy (CTA) https://t.co/oo8LjifST0↗

👋🌊 [new thing] - What gets a tweet get retweeted? I love studying narrative & storytelling - so I spent > 20 hours digging through Twitter building an index of popular tweets Here's 10 categories of tweets that got traction, with a few examples of each:↗

The path for Synthesis opened up six years ago when Elon Musk walked into parent-teacher conference night… Buckle up. It’s story time 🚀 👇🏼👇🏼👇🏼↗

I wrote 30 Twitter threads in 30 days. The goal? Learn how to craft interesting threads, and grow a following. It (mostly) worked. - New followers: +2.5K (+100% MoM) - Top thread: 373K impressions - Top tweet: 2.5K likes Here's what I learned. Quick thread 👇👇↗

Here's the quick story of how we went from $0 -> $2m ARR in <2 years. We did this with founder-led sales, and this also helped us become profitable. We then used a lot of these same techniques to build out our sales team. Let's go.↗

Have spent my entire life in B2C marketing. Need to transition to figure out B2B. Link me to your best books/articles/resources.↗

@jonbma My take: calm went after sleep (problem for everyone). Headspace went after meditation (aspiration for some). Calm went after easier and bigger pain point.↗

10 nuggets of wisdom about pricing strategy pulled from @Patticus's epic guest post last week, including how much to discount, when to consider freemium, the impact of design on price, whether to end your price with a 9 vs. 0, value props, and much more Read on 👇↗

Every startup needs to figure out its flywheel - it provides incredible strategic clarity on what levers to focus on. This is a great example from Doordash's S-1 showing how their business has 3 interlocking flywheels built around local network effects, economies of scale & …↗

Communities are a focal point of cohort-based courses (CBCs). You can't just have a start and end date, and expect students to finish. You NEED community. So how is community building different for CBCs vs other products? What are challenges unique to courses? Read on↗

📚Founders exploring building a community: I wrote The Community Playbook Cheat Sheet to complement @flybridge's Community Playbook + to help you get your cos community started! Cheat sheet includes 💬Q&A ✅Check-list 📝Notes + additional resources https://t.co/J1FqWKRg2K↗

A large site with a large number of images, like the Pixel Geek Community, needed a way to optimize everything with one click. Thanks to @t_bekkers for making this happen :) Coming soon to https://t.co/Cu3bz8Bge6 https://t.co/EJITbrprke↗

Current inspiration stack: ⚡️ 👩🏻‍💻Master social like @fast ✍🏻 Create content like @Supermetrics ✨Own your website’s design like @Pitch 💪🏻 Do personal branding like @uxblake 🧠 Learn like @brandonthezhang↗

🆕 When you enable a new payment frequency on a Membership, it automatically sets the price as a multiple of the other frequencies. (Of course, you can change this price.) This is our first post-launch memberships improvement. Far from our last! Roadmap: https://t.co/xn81Nn2YEY↗