I’ve gotten a lot of bad advice in my career and I see even more of it here on Twitter. Time for a stiff drink and some truth you probably dont want to hear. 👇👇
THREAD: 10 significant lies you're told about the world. On startups, writing, and your career:
How I run my business 2020 was my 10th year as an entrepreneur. Here are some "rules" I try to follow after a decade of stumbling around building my company. (Not rules for all businesses. Just how I choose to run mine.) A thread 👇👇👇
On 5/29/13 (my birthday!), I filed to incorporate Palo Alto Delivery Inc., later renamed DoorDash Inc. It's mostly not my story to tell. But I'll share a bit today about how it started. My goal is to give aspiring entrepreneurs a window into one founding story.
Before Udemy could succeed, we had to solve a chicken and egg problem. These problems are a constant dilemma for founders. (ie. Funding is needed to scale but scale is needed for funding.) Here's how we bumbled to a solution that kicked off our $3B business. **Read On**
THREAD: I've been very serious about personal development for 10+ years. But not just reading... I've been putting the principles to work as I've grown and sold my business (7 figure exit) and built a real estate portfolio worth $20MM+. Here are a few of my top takeaways:
What was the single best podcast episode you listened to this year?
What's an interesting cash flowing public company that could be supercharged if I could get a hold of it and help revamp its technology and go to market?
THREAD: My step-by-step guide to writing landing pages
A pizza delivery driver turned a $1,000 investment into a $1.45 billion clothing empire. The best part? He did it without ever owning a retail store. Time for a thread 👇👇👇
My favourite landing page formula: 1/ Explain the value you provide (title) 2/ Explain how you'll create it (subtitle) 3/ Let the user visualise it (image) 4/ Make it believable (social proof) 5/ Make taking the next step easy (CTA) https://t.co/oo8LjifST0
Here’s how to double conversion on your startup’s homepage. (From rewriting over 1,000 websites.) A thread 👇
It’s crazy how few people understand basic startup equity but are faced with major career decisions based on these concepts.
👋🌊 [new thing] - What gets a tweet get retweeted? I love studying narrative & storytelling - so I spent > 20 hours digging through Twitter building an index of popular tweets Here's 10 categories of tweets that got traction, with a few examples of each:
The path for Synthesis opened up six years ago when Elon Musk walked into parent-teacher conference night… Buckle up. It’s story time 🚀 👇🏼👇🏼👇🏼
Have spent my entire life in B2C marketing. Need to transition to figure out B2B. Link me to your best books/articles/resources.
@jonbma My take: calm went after sleep (problem for everyone). Headspace went after meditation (aspiration for some). Calm went after easier and bigger pain point.
How to build an audience using a content flywheel (how people like @SahilBloom, @JamesClear and @jackbutcher build massive attention & audiences) 👇 👇 👇
10 nuggets of wisdom about pricing strategy pulled from @Patticus's epic guest post last week, including how much to discount, when to consider freemium, the impact of design on price, whether to end your price with a 9 vs. 0, value props, and much more Read on 👇
Every startup needs to figure out its flywheel - it provides incredible strategic clarity on what levers to focus on. This is a great example from Doordash's S-1 showing how their business has 3 interlocking flywheels built around local network effects, economies of scale & …
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