bookmarks
2 bookmarks

I’ve scaled Base44 bootstrapped, solo, and mostly organically. Once things started clicking - it took 3 weeks to go from $0 to $1M ARR, and 7 weeks to cross 140k users But before that, I failed miserably at marketing. Here’s a long thread of what worked and what didn’t 🧵↗

·@MaorShlomo·Apr 14, 2025·essay·arr·base44·growth·marketing

My favourite criticism of @Superhuman. "Ah but high touch onboarding is not scalable". Really? Each rep can do 40 onboardings per week, dropping $14,400 in ARR. With 4 weeks holiday p.a that is $691,200. $691,200 x 150 reps = $103.6M ARR. I rest my case. Scalable.↗

·@HarryStebbings·Apr 10, 2020·essay·arr·onboarding·saas·scalability