Communities are a focal point of cohort-based courses (CBCs). You can't just have a start and end date, and expect students to finish. You NEED community. So how is community building different for CBCs vs other products? What are challenges unique to courses? Read on↗

My favourite landing page formula: 1/ Explain the value you provide (title) 2/ Explain how you'll create it (subtitle) 3/ Let the user visualise it (image) 4/ Make it believable (social proof) 5/ Make taking the next step easy (CTA)↗

👋🌊 [new thing] - What gets a tweet get retweeted? I love studying narrative & storytelling - so I spent > 20 hours digging through Twitter building an index of popular tweets Here's 10 categories of tweets that got traction, with a few examples of each:↗

The path for Synthesis opened up six years ago when Elon Musk walked into parent-teacher conference night… Buckle up. It’s story time 🚀 👇🏼👇🏼👇🏼↗

On 5/29/13 (my birthday!), I filed to incorporate Palo Alto Delivery Inc., later renamed DoorDash Inc. It's mostly not my story to tell. But I'll share a bit today about how it started. My goal is to give aspiring entrepreneurs a window into one founding story.↗

@jonbma My take: calm went after sleep (problem for everyone). Headspace went after meditation (aspiration for some). Calm went after easier and bigger pain point.↗

📚Founders exploring building a community: I wrote The Community Playbook Cheat Sheet to complement @flybridge's Community Playbook + to help you get your cos community started! Cheat sheet includes 💬Q&A ✅Check-list 📝Notes + additional resources link.medium.com/tcw7L7MHVbb↗

🆕 When you enable a new payment frequency on a Membership, it automatically sets the price as a multiple of the other frequencies. (Of course, you can change this price.) This is our first post-launch memberships improvement. Far from our last! Roadmap: …↗

What's an interesting cash flowing public company that could be supercharged if I could get a hold of it and help revamp its technology and go to market?↗

Every startup needs to figure out its flywheel - it provides incredible strategic clarity on what levers to focus on. This is a great example from Doordash's S-1 showing how their business has 3 interlocking flywheels built around local network effects, economies of scale & brand↗

Have spent my entire life in B2C marketing. Need to transition to figure out B2B. Link me to your best books/articles/resources.↗

A pizza delivery driver turned a $1,000 investment into a $1.45 billion clothing empire. The best part? He did it without ever owning a retail store. Time for a thread 👇👇👇↗

10 nuggets of wisdom about pricing strategy pulled from @Patticus's epic guest post last week, including how much to discount, when to consider freemium, the impact of design on price, whether to end your price with a 9 vs. 0, value props, and much more Read on 👇↗

Current inspiration stack: ⚡️ 👩🏻‍💻Master social like @fast ✍🏻 Create content like @Supermetrics ✨Own your website’s design like @Pitch 💪🏻 Do personal branding like @uxblake 🧠 Learn like @brandonthezhang↗

A large site with a large number of images, like the Pixel Geek Community, needed a way to optimize everything with one click. Thanks to @t_bekkers for making this happen :) Coming soon to Flowbase.co↗

I wrote 30 Twitter threads in 30 days. The goal? Learn how to craft interesting threads, and grow a following. It (mostly) worked. - New followers: +2.5K (+100% MoM) - Top thread: 373K impressions - Top tweet: 2.5K likes Here's what I learned. Quick thread 👇👇↗

Here's the quick story of how we went from $0 -> $2m ARR in <2 years. We did this with founder-led sales, and this also helped us become profitable. We then used a lot of these same techniques to build out our sales team. Let's go.↗

one of them should buy @makerpad asap↗

What companies have leveraged community as a large growth lever?↗

@joshelman @akruglov Building a "Twitter -> Roam -> Neuralink" workflow using Zapier this weekend. cc @jack @Conaw @elonmusk @wadefoster↗

At Not Boring... IT'S TIME TO MONETIZE. 💰 Made a Sponsor Deck, and sharing it, because: 1. I didn't know what I was doing so: - Others probably don't either, hope this helps - Would love feedback 2. Twitter is full of potential sponsors. - DM to get involved↗

1/ The investment management business is turning into the media business, but most investment managers don't realize it.↗

One of the requests I got after I published the Hierarchy of Marketplaces (medium.com/@sarahtavel/th…) is to share the audio voiceover of the slides. Here is the voiceover for Level 1 - lmk what you think about the format. If useful, I'll do Level 2 and 3.↗

💡 Startup Ideas💡 How do you find great ideas? How do you evaluate them? • @paulg • @sama • @eriktorenberg • @Austen • @cdixon • @lennysan • @shl 7 thoughts from 7 deep thinkers…↗

The first B2B game is going to create a new category. It’ll have to be different than normal games though for it to succeed in work culture. Probably less individually competitive and more co-op while scaling to 8-20 people.↗

What’s a movie / series you’ve watched more than 5x?↗

School: - Here’s what you’ll learn - Here’s what you’ll use to learn that - Here’s how you’ll show what you learned What actually works: - What do you want to learn? - What do you need to learn that? - How will you share what you learned?↗

On Aug. 27, 2003, @stoolpresidente and @barstoolsports released the company’s first newspaper issue. Seventeen years later, Barstool is valued at $450M after Penn National acquired 36% for $163 million in cash/stock in '20. A thread on the media, betting and comedy biz...👇↗

Lessons on the Writing, Distribution and Newsletters. Synthesized from the webinar between @lennysan and @david_perell Lenny grew his newsletter to 28,000+ free subscribers and 1200+ paid subscribers generating a 6 figure income Truly 1000 true fans. - Time for a Thread -↗

1/ For early-stage #startups your narrative matters just as much as your idea. We've put together a pre-seed pitch deck outline based on thousands of successful decks that have raised hundreds of millions of dollars. Here's what your deck should include:↗