Lessons on the Writing, Distribution and Newsletters. Synthesized from the webinar between @lennysan and @david_perell Lenny grew his newsletter to 28,000+ free subscribers and 1200+ paid subscribers generating a 6 figure income Truly 1000 true fans. - Time for a Thread -↗

How did @NotionHQ build a $2B SaaS company that’s at... • 1m+ active users • 20m+ monthly visitors • 40k+ referring domains *just* to their homepage • 5k new subreddit members/mo … in only 4 years? (a thread) 🧵↗

Stripe is known for product excellence. The team has consistently launched products that are loved & thrive. It's a key reason they're valued at $36 billion. But they should also be known for content & community excellence. It's why they get 1M+ mos visits. [THREAD] 🧵↗

Great rundown of how successful startups acquired their first 1000 users: lennyrachitsky.com/p/how-the-bigg… But every business, no matter how analog, should ask themselves these questions:↗

Workday’s revenue per customer: 2012: $476k subscription/ $208k services 400 customers 2017: $851k subscription/ $169k services 2,100 customers Per customer subscription revenue grew 80% & services declined 20% as customer count grew 5x. Services early to drive subscription.↗

2000 customers @ $39/month is almost $1M/year. - You don't need to dominate the market. - You don't need to disrupt anything. - You don't need to conquer the competition. You can add 1 new customer/day & before you know it, you'll have a $1M/yr machine. Wouldn't that be enough?↗

Marketing lessons learned over more than a decade growing startups (thread): Great marketing emanates from a great product. If the product sucks no amount of world class marketing can redeem it. Marketing can help make a good product great––it will never make a bad product good.↗

1/ If you don’t have product-market fit, your startup is fucked. You probably don’t have it if: You aren’t growing You have high churn Your product is hard to sell Customers don’t seem to care that much Here are some simple steps to find product-market fit↗

When startups think a partnership with some big company will be the silver bullet that makes them grow, they're usually mistaken. What makes you grow is building amazing things and making customers love you.↗

💬 I often get Q’s like these: How did you get your first customers for WIP? How did you grow BetaList’s traffic? Etc. Makers are looking to reverse-engineer success. I see it everywhere. I don’t think it works that way and the answers to those questions are mostly useless. 💥↗

1/ In honor of all the CEOs who have told me they are "crushing it," and that they “can’t keep up with the growth” - I’d like to put forward just some of the many many mistakes I’ve made as CEO. Some were bad for @CircleUp , some were just embarrassing:↗