THREAD: My step-by-step guide to writing landing pages↗

Here’s how to double conversion on your startup’s homepage. (From rewriting over 1,000 websites.) A thread 👇↗

The perfect cold email doesn't exi-↗

My favourite landing page formula: 1/ Explain the value you provide (title) 2/ Explain how you'll create it (subtitle) 3/ Let the user visualise it (image) 4/ Make it believable (social proof) 5/ Make taking the next step easy (CTA)↗

10 nuggets of wisdom about pricing strategy pulled from @Patticus's epic guest post last week, including how much to discount, when to consider freemium, the impact of design on price, whether to end your price with a 9 vs. 0, value props, and much more Read on 👇↗

How Online Course Marketing Works I've taught more than 500 students in my online writing course. Here's what I've learned about marketing. 1. Start with an audience: Online education is a marketing business. The success of your course depends on the quality of your audience.↗

Behold the mind of @mkobach I organized and distilled his last 3,000 tweets into a summary of his big ideas, in three parts... Part 1⃣: Social Media, Marketing, and Life Philosophy↗

17 tips for great copywriting:↗

One of the best resources for marketing: look at what the "scammy" marketers do. These people may or may not be unethical (selling shit products, lying). Some are, some aren't. But they're often categorized as scammy. And copy their tactics. But with legit, great products↗

Before landing on the Tailwind UI preview experience you currently see when you go to the site, we almost took a more traditional marketing site approach. We still think the current direction is better but it felt like a shame to not show off this site I spent 2 days designing 😅↗

How to write a landing page title:↗

Marketing lessons learned over more than a decade growing startups (thread): Great marketing emanates from a great product. If the product sucks no amount of world class marketing can redeem it. Marketing can help make a good product great––it will never make a bad product good.↗

When i think of best in class B2B thought leadership, two brands that come to mind are @a16z and @Drift. Both companies have strong positions. For Andreessen it's software eating the world, for Drift, it's conversational marketing. Bot have firmly planted a stake in the ground.↗

1/ This series by @wistia is one of the most interesting and effective pieces of media I’ve seen in some time. They hired video agency @sandwich to make 3 versions of the same video introducing their new product Soapbox: with budgets of $1k, $10k, & $100k …↗

Frank Slootman, one of the best operators in enterprise software of all time, on the importance of building a strong sales and marketing team early: "you control your destiny, and you don't need anybody else to hit your numbers" Excerpts from "Tape Sucks" on the topic:↗

In an @earnestcapital basecamp thread, we're crowdsourcing a list of tiny automations SaaS founders can use (in @intercom et al) to save time, delight customers, improve your marketing, onboarding, support and revenue. Feel free to add your ideas 👇↗

🔥 How to get 30,000 Hacker News visitors to your website THREAD ...↗

💬 I often get Q’s like these: How did you get your first customers for WIP? How did you grow BetaList’s traffic? Etc. Makers are looking to reverse-engineer success. I see it everywhere. I don’t think it works that way and the answers to those questions are mostly useless. 💥↗